Be gentle while wearing your jeans. Never use the beltloops to adjust their position. This prevents them from tearing easily. Although we have already reinforced the beltloops of our products, you cannot be too careful. Instead, pull your denim up by the waistband, which is a much stronger component.

Wash your jeans only when it is absolutely necessary. A guideline could be to wash your denim after wearing it at least 10 times. In this way, you will maintain the perfect fit. Spotted a stain? Try to remove it with a damp cloth or an old toothbrush with a mild soap, instead of washing them immediately. Wearing your jeans for longer periods of time without washing will create a unique look!

Is your denim not visibly dirty, but is it in need of a little refreshing due to uncomfortable odors, for example? Try putting them in the freezer, wrapped up in a closed bag to neutralize those odors, or use your steamer to kill any odor-causing bacteria. You can hang them in the shower or by an open window as well. The steam from the shower or the fresh air from the window will do their work.

Washing with cold water (max. 30°C) will protect your denim from fading and shrinking. Wash your jeans inside out, wash with similar colours, and avoid the use of harsh soaps to preserve the colour that you love. Besides, washing at lower temperatures saves energy. In other words, it is a win-win-win situation for your jeans, wallet, and the environment.

Denim and dryers, it is certainly not the best combination. All that lint means your jeans is breaking down. Try line-drying your jeans. This preserves your perfect fit, protects your denim from shrinking, and prevents the fabric from warping. Turn your jeans inside out and hang them in a shady space to prevent them from fading and to avoid soggy pockets.